
Blackwell Global website optimisation.
A website optimisation project focused on improving performance, mobile experience, technical foundations and a clearer route for visitors to explore the business.
Read the case studyExamples of website optimisation, WordPress redesign, conversion-focused UX and custom web applications—each approached through a specific problem, a practical solution and a clear outcome.
Every project starts by identifying what is getting in the way: an unclear service proposition, a slow or underperforming website, inaccessible learning resources or a manual process that needs a structured system.
The case studies below show how strategy, design, development and technical implementation can work together to create something clearer, faster or more useful.

A website optimisation project focused on improving performance, mobile experience, technical foundations and a clearer route for visitors to explore the business.
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A conversion-focused WordPress redesign for a pharma commercial analytics business, built around simple page structures and one purposeful call to action per page.
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A responsive student learning application that brings presentations, practice questions, explanations, progress states and full mock exams into one accessible hub.
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A final Open University project demonstrating a PHP and MySQL application for reporting, searching and managing lost property through controlled, role-based access.
Read the case studyA useful project is not only about how the finished website or application looks. It should make an intended task easier: finding information, requesting help, learning a topic, completing an assessment or managing a process.
These case studies therefore focus on the challenge, the users, the design and development decisions, and the practical value created by the solution.
Identify technical, SEO, performance, UX and conversion issues before deciding what to fix next.
Explore Website Audits →Improve an existing website’s speed, usability, structure and technical foundations.
Explore Optimisation →Plan and build a focused browser-based tool around your users, content, data and workflow.
Explore Web Applications →Whether you need a focused website redesign, technical improvements or a custom web application, start by defining the users, the goal and the next action that matters.