Explain the proposition
Translate a broad analytics and technology offer into a website structure that visitors can understand quickly.
Case study · WordPress website redesign
Big Data Analytics website redesign for Allot Ltd.
A clearer, more focused digital presence for a UK pharma commercial analytics startup, built around visitor journeys, simplicity and a single purposeful call to action on each page.
Project overview
Making a complex pharma analytics proposition easier to understand.
Allot Ltd is a forward-thinking pharma commercial analytics company based in the UK. Its work combines healthcare, pharmaceutical and data analytics experience to help pharmaceutical organisations acquire actionable insights.
The redesign needed to present that proposition clearly, guide visitors through the available products and services, and provide a simple route for people who wanted to request more information.
Explore Allot Ltd ↗10Pages delivered
1Primary CTA per page
WPWordPress build
UKPharma analytics startup
The challenge
A specialist business needed a website that felt direct, credible and easy to navigate.
Guide the visitor journey
Help visitors move from the company proposition to relevant products, services and the next appropriate action.
Keep the content focused
Use simple page structures so each page communicates one main type of information without unnecessary distraction.
Build in WordPress
Create a manageable content system that gives the company a user-friendly CMS for future updates.
Support a professional launch
Handle the supporting technical setup, including server configuration, SSL and website security measures.
Create a conversion path
Use clear calls to action to make it easy for interested visitors to request more information.
UX and conversion strategy
One page, one message, one next step.
01 / SIMPLIFY
Show the key information first
The home page focuses on the essential proposition and invites visitors to request more information rather than overwhelming them with every detail.
02 / FOCUS
Keep each page purposeful
Pages contain one specific type of information so users can understand where they are and what the content is intended to answer.
03 / CONVERT
Place the CTA at the right point
A clear call to action appears near the bottom of each page, after the visitor has had time to understand the relevant product or service.
Project screens
A visual language for pharma, data and technology.
The supplied screens show the redesigned home page, the products and services section, the request-information CTA and the website footer.
Services and deliverables
A redesign supported by a complete website build.
Web design and UI / UX
Redesigned the visual structure, content hierarchy and visitor journey for a specialist pharma analytics business.
WordPress setup and build
Implemented the website in WordPress and provided a user-friendly CMS for managing the site content.
Pages, illustrations and icons
Delivered the page structure, visual assets, illustrations, icons and supporting style direction required for the website.
Server setup and SSL
Handled the technical launch foundations, including server setup and SSL configuration.
Security and resilience
Included server security, leak protection and website backup considerations as part of the supporting setup.
Analytics and social media
Added supporting analytics and social-media considerations to help the website remain connected to wider marketing activity.
Build process
From specialist proposition to usable website.
The project combined strategic simplification with practical WordPress delivery and technical preparation.
01
Understand the business
Clarify Allot’s analytics, pharma and technology proposition and the audiences the website needed to serve.
02
Structure the information
Organise the site into focused pages, each communicating one clear type of information.
03
Design the journey
Use page-level CTAs to provide a consistent next step without competing messages or multiple calls to action.
04
Build and prepare the site
Implement the WordPress website and support it with server setup, SSL, security, backups and related launch tasks.
Project outcome
A clearer route from specialist proposition to enquiry.
The redesign gave Allot a more focused website structure, a manageable WordPress platform and a consistent conversion path across the site.
Earlier than expectedAllot received requests earlier than expected after the redesigned website was launched.ClearerSpecialist analytics proposition
FocusedPage-level content structure
ConsistentRequest More Info pathway
ManageableWordPress CMS
Project notes
A website designed to make the next step obvious.
The project balanced visual presentation, technical delivery and a deliberately simple conversion strategy.
What was Allot Ltd looking for?
Allot needed a well-designed, easy-to-use website that could explain its pharma commercial analytics proposition and guide visitors towards requesting more information.
Why was there one CTA per page?
The strategy was to avoid competing actions. Each page was given one clear next step, placed after the visitor had engaged with the relevant information.
Why was WordPress used?
WordPress provided a user-friendly CMS so Allot could manage and update website content more easily after the build.
What supporting technical work was included?
The project included server setup, SSL, server security, leak protection and website backup considerations, alongside analytics and social-media support.
What was the reported outcome?
The original case study reported that Allot received requests earlier than expected after the redesigned website was launched.
Need a clearer business website?
Turn a complex proposition into a focused visitor journey.
Discuss your message, page structure, CMS requirements and the action you want visitors to take.