Discover
Website audits
A structured view of performance, mobile usability, technical SEO, trust and conversion issues — with clear priorities.
Explore Website Audits →About Adrian Iscru
Technical website support with a practical point of view.
I am a web developer, SEO specialist and part time lecturer helping UK small businesses make their websites clearer, faster, more visible and easier to manage.
Building websites since 2007Plain-English adviceDirect technical support
A focused technical partner
Clarity before commitment.
I have been building websites since 2007. My work combines full-stack development, technical SEO, website performance and ongoing WordPress care, so small businesses can get practical support without being passed between separate agencies, developers and hosting providers.
Whether a website needs a clear audit, a defined improvement project or reliable monthly care, I focus on the work that makes the greatest difference to real visitors and business goals.
Explore Website Audits
Background and approach
Technical enough to solve the problem. Clear enough to explain it.
A good business website needs more than a polished design. It needs to be easy to use, dependable on mobile, understandable to search engines, quick enough for visitors and properly looked after after launch.
I look at websites as working business tools. That means identifying weak points in performance, user journeys, technical SEO, content, hosting and maintenance — then prioritising sensible improvements rather than creating unnecessary complexity.
BSc (Hons) in IT: Software Engineering and Business Management — The Open University
MSc in Project Management — Arden University
Part-time Lecturer at Capital City College, London
Building websites since 2007
Experience across web development, SEO, website maintenance, hosting and browser-based applications
Enhanced DBS checked
What I help with
Useful work, not just activity.
Improve
SEO and performance
Focused technical and on-page improvements that make websites easier to find, faster to use and clearer to customers.
Explore SEO Services →Protect
WordPress care and hosting
Practical monthly support for updates, backups, security, hosting, monitoring and the small details that keep a site dependable.
Explore Care + Hosting →How I work
Simple process.
Serious attention.
Start with the business context and the website as it is today. Then make the next useful improvement clear.
Listen first
We discuss the business, audience, current website, constraints and what a useful outcome looks like.
Find what matters
I identify the issues most likely to affect usability, performance, visibility, trust or conversion.
Do the work
We agree practical fixes, content, optimisation or development work with a clear scope.
Keep it reliable
Where ongoing care makes sense, I help keep the website updated, monitored and ready for the next change.
A practical standard
The aim is simple: a website that supports the business.
“I focus on clear priorities, careful technical work and honest advice — not unnecessary complexity or agency layers.”
Not sure where to start?
Start with a practical website audit.
Get a clear view of what is working, what needs attention and which improvement should come first.